Dakdekkers247.nl — Client Case Study — Zenisys Labs
● Haarlem, Netherlands · Local SEO · AI Search Visibility

Turning Dakdekkers247.nl Into The Go-To Name For "Dakdekker Haarlem"

Dakdekkers247.nl (Dakdekker 24/7) needed to stand out in a crowded, hyper-local Dutch roofing market. Over the last two years, our team rebuilt its backlink profile, rankings, and AI search presence from a thin starting point into a genuine organic channel — verified directly in Ahrefs.

1.2K
+1.1K
Organic traffic / mo
44
from 0
Keywords in Top 3
69
from 25
Referring domains
DR 37
from 23
Domain Rating
The Challenge

A local trade, a crowded market.

Roofing ("dakdekker") searches in the Netherlands run almost entirely on local intent — homeowners looking for urgent leak repairs, storm damage callouts, and 24/7 availability in and around Haarlem. Dakdekkers247.nl was up against established local roofing firms with a modest backlink profile and a keyword footprint that wasn't yet focused on the terms that actually bring in calls.

Dakdekkers247.nl Logo
Ahrefs overview dashboard for dakdekkers247.nl showing AI responses, backlink profile, and search metrics over 2 years
ahrefs.com · Site overview, all locations Verified
Our Approach

Here's exactly how we did it.

No paid ads — 100% organic growth. We strengthened the backlink profile, refocused on-page content around the highest-intent local searches, and made sure the site shows up in AI-driven answers as well as classic Google results.

01 / 03

Growing The Backlink Profile

We grew referring domains from 25 to 69 through targeted outreach and link acquisition, lifting Domain Rating from 23 to 37 and Ahrefs Rank by over 7 million positions.

Link building Outreach Authority growth
02 / 03

Local & On-Page SEO

We consolidated content around real Haarlem-area search demand — dakdekker, dakreparatie, and 24/7 callout terms — trimming low-value keyword clutter while growing Top 3 rankings from 0 to 44.

Service pages Local intent On-page SEO
03 / 03

AI Search Visibility

We structured the content so the site now surfaces in Google AI Overviews, Google AI Mode, Perplexity, and Grok — AI-driven channels where this domain had zero presence before.

AI Overviews AI Mode AI-ready content
The Results

A leaner profile, a stronger channel.

Real numbers pulled straight from Ahrefs — everything below is 100% organic, $0 paid spend.

Organic traffic / mo
~1001.2K
+1.1K in 2 years
Keywords in Top 3
044
From zero to page-one presence
Referring domains
2569
+44 domains linking in
Domain Rating
2337
128 backlinks · 900 all-time
Ahrefs organic traffic performance chart for dakdekkers247.nl over the last several months
ahrefs.com · Organic traffic trend Verified
Google Business Profile for Dakdekkers247.nl
Google · GBP Profile Verified
Context: Total tracked keywords actually dropped over this period (393, down from 874) — a deliberate consolidation away from low-value, low-intent terms and toward pages that rank in the Top 3 and actually drive calls, which is why traffic and Top 3 rankings both climbed even as the raw keyword count fell.
Bonus — AI Search

Already showing up in AI answers.

Dakdekkers247.nl now appears across Google AI Overviews, Google AI Mode, Grok, and Perplexity — visibility that simply didn't exist for this domain before.

Google AI Mode
72
Grok
43
AI Overviews
35
Perplexity
1
ChatGPT
0
Responses citing dakdekkers247.nl across AI platforms — all built from zero, alongside classic Google rankings.

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